Like many other industries, the methods and processes within web marketing and internet exposure in general seem to be in constant flux.
It wasn’t long ago that people and companies were spending a great deal of time and money trying to build a network of one-way backlinks to their site in an effort to gain further credibility on Google search pages. It made perfect sense too, until of course Google caught on as they always do, and yet again the evolution of web marketing and SEO took another turn.
The days of keyword stuffing and relying on embedded RRS feeds as the soul provider of new website content are long gone. The world of web-internet marketing, like may other industries, continues to rapidly evolve. However one thing that will always be around, more than likely at least, are shady offshore companies offering a slew blackhat marketing techniques and shortcuts that will inevitably fail, as they generally do.
The modern techniques surrounding effective internet marketing and search engine optimization (SEO) and search engine marketing (SEM) are now, unfortunately, based much more on consistent hard work…ugh! Yes indeed we hear it every day, “content is king,” and it has to be fresh, relevant and even grammatically correct is a big plus. This isn’t to say that one-way backlinks are no longer relevant because they certainly are, especially from .gov and .edu sites, but the element of content is definitely now in the number one position.
Another big factor in today’s effective web marketing (which includes all facets of SEO, SEM, social media, etc.), or at least within the scope of “Google search’ is what are called rich snippets or SCHEMA. As defined by searchenginejournal.com, “A rich snippet enhances an organic search result, and often slightly expands its real estate, according to information marked up on the site using structured schema data from Schema.org.” The snippets generally only appear on websites that are found on Google’s page one organic results, and they can take a variety of forms. Some of the more common types of rich snippets are: star ratings, step-by-step instructions (such as with recipes), DIY instructions and a variety of others. More information on rich snippets can be found here https://moz.com/blog/a-visual-guide-to-rich-snippets.
One thing that hasn’t changed when it comes to internet marketing and its many facets, is the fact that there will always be shady companies making grand claims and questionable promises. We see it all the time, especially in highly competitive markets such as drug rehab and related addiction & mental health recovery services. These companies are many times offshore, however, it is now quite common to have the initial conversation take place with a local company speaking perfect English, at least until you sign the contract and hand over a credit card, only to then learn that the work is taking place thousands of miles away.
We could of course go on and on in this subject matter but that’s enough for now. Stay tuned for more information on this topic…
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